That name for the cocktail book was originally a placeholder on the mockup front cover I made like 3 months ago, but it’s growing on us so we might just use it anyway. This past weekend, for the third one in a row, I hired out a whole bunch of equipment in the hopes that… Read More Liquids and Stuff
This is an estimated budget for my marketing campaign; The Crystal Cup. It’s not so fancy, just something simple for what I would consider a pretty simple campaign. I tried to be realistic as to what I believe a real cafe, just starting out, would spend on its initial marketing campaign.
In this trimester, I only worked in a team once, and this was for a short stint on a project with them. It was for Gone Crab, the video game, and I only spoke with the project leader. Thankfully for this trimester, I didn’t feel that developing teamwork skills needed a lot of focus as… Read More Working as a Team
I have talked a lot about style guides in these blogs but have yet to put it up online to be looked at. So I’m going to do that now! Here is the full style guide for The Crystal Cup cafe marketing project. It pretty much covers all the bases I needed in order to… Read More Style Guides
For this trimester at uni, I have had to teach myself a few new skills in order to finish projects to a standard that I want to see. Using the pattern tool for example, is a small but useful piece of knowledge that I have become more confident with. I have learnt how to make… Read More Creative practices
Studio 3 has been one of the first classes I have made an actual timeline for. I used teamweek.com to create one, because it can be used to mark down multiple projects on one schedule, as well as doubling as a gantt chart when you want it to. Here is the timeline I made: The… Read More Fun with Timelines
The best way to know whether a company’s marketing was successful or not is to have a look inside your own house and ask questions about what you find. What brands can you see, why did you buy them, do you buy that brand frequently, would you say its your favourite, etc. I took a… Read More Effective Marketing